White Label is changing to Signature Collection

Antiperspirant sticks and dry sprays now have refreshed packaging, and AP sticks have been upgraded with anti-marks technology.
Brand new packaging. The same Axe magic. Our best-ever performance.

“Axe Signature Collection AP sticks give you 48 hours of freshness to keep you looking cool. Our new formula includes anti-marks technology, protecting your clothes from white marks and yellow stains.
The Signature range of antiperspirant sticks gives you four awesome scents to choose from:

Night: A cool rush of lavender, cedarwood and praline notes.
Forest: Rugged and fresh. A high voltage blend of pear, starfruit, driftwood and moss notes.
Air: Intoxicating notes of lemon, ginger, coconut and sandalwood.
Island: Keep confidently fresh with a surge of crushed citrus, fig and coconut.”

 

 

“Signature Collection dry sprays are engineered to give you 48 hours of dryness. The spray leaves zero visible residue: no stains, no marks. It’s the same formula you trust to keep you confident, dry and effortlessly cool, now with refreshed packaging.

Signature Collection dry spray comes in four varieties, with four awesome fragrances.

Forest: A rough and ready concoction of pear, starfruit, driftwood and moss notes.
Night: Stay fresh with a cool rush of grapefruit, lavender, cedarwood and praline notes.
Air: Crafted from a cocktail of lemon, ginger, coconut and sandalwood.
Island: Feel your finest with a surge of crushed citrus, fig, and coconut notes.”