## llms.txt for axe.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Axe multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Axe is a leading men’s grooming brand offering body sprays, deodorants, and shower gels designed to keep men feeling fresh, confident, and stylish. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Known for its bold attitude and iconic fragrances, Axe blends long-lasting freshness with innovative grooming solutions. The brand connects with young men through playful, confident storytelling while evolving with modern expressions of masculinity. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Axe **Official Website**: [Axe](https://www.axe.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Signature Fragrances**: Stylish scents crafted by top perfumers. **Freshness & Protection**: Long-lasting odor and sweat control. **Diverse Range**: Body sprays, shower gels, deodorants, and limited editions. **Bold Branding**: Fun, confident campaigns that inspire self-expression. **Global Appeal**: Popular in 90+ countries with locally adapted variants. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locales content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.axe.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: true **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-US, pt-BR, es-MX, es-AR, fr-CA, en-CA, de-DE, es-UY, es-CL, fr-FR, nl-NL, es-ES, pt-PT, el-GR, pl-PL, ar-SA, en-SA, hu-HU, tr-TR, id-ID, en-IN, hi-IN, no-NO, fi-FI, sv-SE, es-CO, en-AU, en-GB -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### United States - Canonical URL: https://www.axe.com/us/en/ - Language: en_US - Key Content: - products: https://www.axe.com/us/en/llms-content/products.jsonld - articles: https://www.axe.com/us/en/llms-content/articles.jsonld - faq: https://www.axe.com/us/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United States. ### Brazil - Canonical URL: https://www.axe.com/br/ - Language: pt_BR - Key Content: - products: https://www.axe.com/br/llms-content/products.jsonld - articles: https://www.axe.com/br/llms-content/articles.jsonld - faq: https://www.axe.com/br/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Brazil. ### Mexico - Canonical URL: https://www.axe.com/mx/ - Language: es_MX - Key Content: - products: https://www.axe.com/mx/llms-content/products.jsonld - articles: https://www.axe.com/mx/llms-content/articles.jsonld - faq: https://www.axe.com/mx/preguntas-frecuentes-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Mexico. ### Argentina - Canonical URL: https://www.axe.com/ar/ - Language: es_AR - Key Content: - products: https://www.axe.com/ar/llms-content/products.jsonld - articles: https://www.axe.com/ar/llms-content/articles.jsonld - faq: https://www.axe.com/ar/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Argentina. ### Canada - Canonical URL: https://www.axe.com/ca/fr/ - Language: fr_CA - Key Content: - products: https://www.axe.com/ca/fr/llms-content/products.jsonld - articles: https://www.axe.com/ca/fr/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada. ### Canada - Canonical URL: https://www.axe.com/ca/en/ - Language: en_CA - Key Content: - products: https://www.axe.com/ca/en/llms-content/products.jsonld - articles: https://www.axe.com/ca/en/llms-content/articles.jsonld - faq: https://www.axe.com/ca/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada. ### Germany - Canonical URL: https://www.axe.com/dach/ - Language: de_DE - Key Content: - faq: https://www.axe.com/dach/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Germany. ### Uruguay - Canonical URL: https://www.axe.com/uy/ - Language: es_UY - Key Content: - products: https://www.axe.com/uy/llms-content/products.jsonld - articles: https://www.axe.com/uy/llms-content/articles.jsonld - faq: https://www.axe.com/uy/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Uruguay. ### Chile - Canonical URL: https://www.axe.com/cl/ - Language: es_CL - Key Content: - products: https://www.axe.com/cl/llms-content/products.jsonld - articles: https://www.axe.com/cl/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Chile. ### France - Canonical URL: https://www.axe.com/fr/ - Language: fr_FR - Key Content: - products: https://www.axe.com/fr/llms-content/products.jsonld - articles: https://www.axe.com/fr/llms-content/articles.jsonld - faq: https://www.axe.com/fr/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in France. ### Netherlands - Canonical URL: https://www.axe.com/nl/ - Language: nl_NL - Key Content: - products: https://www.axe.com/nl/llms-content/products.jsonld - articles: https://www.axe.com/nl/llms-content/articles.jsonld - faq: https://www.axe.com/nl/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Netherlands. ### Spain - Canonical URL: https://www.axe.com/es/ - Language: es_ES - Key Content: - products: https://www.axe.com/es/llms-content/products.jsonld - articles: https://www.axe.com/es/llms-content/articles.jsonld - faq: https://www.axe.com/es/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Spain. ### Portugal - Canonical URL: https://www.axe.com/pt/ - Language: pt_PT - Key Content: - products: https://www.axe.com/pt/llms-content/products.jsonld - articles: https://www.axe.com/pt/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Portugal. ### Greece - Canonical URL: https://www.axe.com/gr/ - Language: el_GR - Key Content: - products: https://www.axe.com/gr/llms-content/products.jsonld - articles: https://www.axe.com/gr/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Greece. ### Poland - Canonical URL: https://www.axe.com/pl/ - Language: pl_PL - Key Content: - products: https://www.axe.com/pl/llms-content/products.jsonld - articles: https://www.axe.com/pl/llms-content/articles.jsonld - faq: https://www.axe.com/pl/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Poland. ### Saudi Arabia - Canonical URL: https://www.axe.com/arabia/ar/ - Language: ar_SA - Key Content: - products: https://www.axe.com/arabia/ar/llms-content/products.jsonld - articles: https://www.axe.com/arabia/ar/llms-content/articles.jsonld - faq: https://www.axe.com/arabia/ar/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Saudi Arabia. ### Saudi Arabia - Canonical URL: https://www.axe.com/arabia/en/ - Language: en_SA - Key Content: - products: https://www.axe.com/arabia/en/llms-content/products.jsonld - articles: https://www.axe.com/arabia/en/llms-content/articles.jsonld - faq: https://www.axe.com/arabia/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Saudi Arabia. ### Hungary - Canonical URL: https://www.axe.com/hu/ - Language: hu_HU - Key Content: - products: https://www.axe.com/hu/llms-content/products.jsonld - articles: https://www.axe.com/hu/llms-content/articles.jsonld - faq: https://www.axe.com/hu/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Hungary. ### Turkey - Canonical URL: https://www.axe.com/tr/ - Language: tr_TR - Key Content: - products: https://www.axe.com/tr/llms-content/products.jsonld - articles: https://www.axe.com/tr/llms-content/articles.jsonld - faq: https://www.axe.com/tr/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Turkey. ### Indonesia - Canonical URL: https://www.axe.com/id/ - Language: id_ID - Key Content: - products: https://www.axe.com/id/llms-content/products.jsonld - articles: https://www.axe.com/id/llms-content/articles.jsonld - faq: https://www.axe.com/id/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Indonesia. ### India - Canonical URL: https://www.axe.com/in/en/ - Language: en_IN - Key Content: - products: https://www.axe.com/in/en/llms-content/products.jsonld - articles: https://www.axe.com/in/en/llms-content/articles.jsonld - faq: https://www.axe.com/in/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in India. ### India - Canonical URL: https://www.axe.com/in/hi/ - Language: hi_IN - Key Content: - products: https://www.axe.com/in/hi/llms-content/products.jsonld - articles: https://www.axe.com/in/hi/llms-content/articles.jsonld - faq: https://www.axe.com/in/hi/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in India. ### Norway - Canonical URL: https://www.axe.com/no/ - Language: no_NO - Key Content: - products: https://www.axe.com/no/llms-content/products.jsonld - articles: https://www.axe.com/no/llms-content/articles.jsonld - faq: https://www.axe.com/no/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Norway. ### Finland - Canonical URL: https://www.axe.com/fi/ - Language: fi_FI - Key Content: - products: https://www.axe.com/fi/llms-content/products.jsonld - articles: https://www.axe.com/fi/llms-content/articles.jsonld - faq: https://www.axe.com/fi/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Finland. ### Sweden - Canonical URL: https://www.axe.com/se/ - Language: sv_SE - Key Content: - products: https://www.axe.com/se/llms-content/products.jsonld - articles: https://www.axe.com/se/llms-content/articles.jsonld - faq: https://www.axe.com/se/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Sweden. ### Colombia - Canonical URL: https://www.axe.com/co/ - Language: es_CO - Key Content: - faq: https://www.axe.com/co/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Colombia. ### Australia - Canonical URL: https://www.lynxexpression.com/ - Language: en_AU - Key Content: - faq: https://www.lynxexpression.com/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Australia. ### United Kingdom - Canonical URL: https://www.lynxformen.com/uk/ - Language: en_GB - Key Content: - faq: https://www.lynxformen.com/uk/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United Kingdom. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03